Sing with Kelvin

  • Client: CenturyLink
  • Role: Digital Producer

Details

As a company, sometimes you have to give back to your community of users, and that’s no different for internet and cable providers. The problem, people notoriously hate their internet providers even though they’re providing something great, something most of us can’t live without. The solution, change people’s opinion of CenturyLink by giving back while using the service they provide as a premise. We decided to hold a social-powered contest and build a microsite, all to highlighted the power of the internet. To help, we brought in Kelvin Jones, a UK singer/songwriter who became popular when someone posted one of his songs to Reddit, which was a tie into the campaign.

Responsibilities

  • Lead digital producer for the integrated campaign
  • Prepared the schedule based on media and content production dates
  • Managed the UX/UI design, development, QA, and analytics of all 5 microsite iterations
  • Determined overall campaign KPIs and user flow with a cross-disciplinary agency team
  • Coordinated with an independent vendor to write terms and determine the winner
  • Consulted on social OLA creation for units such as carousel and canvas

Site Iterations

There were 5 unique iterations of the microsite in order to inform users of the contest progression.

  1. Contest Revealed
    • Introduced users to the contest, provided timing and rules, instructed them how to submit, provided music assets for download, listed prizes, and showcased influencer submissions.
  2. Contest Over
    • Informed users that no more entries would be considered and when to check back to see the finalists.
  3. Finalists Revealed
    • Announced the top 5 finalists and their submissions. It also allowed the public to show support for their favorite finalist by sharing their entry via social.
  4. Winner Revealed
    • Revealed the winner and their submission. It also listed the other finalist alongside their submission.
  5. Compilation Video
    • Housed a making-of video, which showcased the winner’s trip to London to Sing with Kelvin. It also displayed some messaging from the Client.
View All Work