Details

You need a site that works in as many countries and languages as possible, well Ocean Spray has you coved. Some time ago Ocean Spray came to us with a simple request, make our site responsive because mobile traffic is growing and we’re seeing a dropoff. The responsive site was initially rolled out to a select few countries in North America, but fast forward to present day and you’ll notice the site is available in about 40+ countries and 10+ languages.

Responsibilities

• Lead digital producer for the global website
• Managed the internal front-end and Client back-end development, analytics, and QA of the site
• Coordinated a WCAG 2.0 AA site update for the APAC market
• Worked with Client global and in-market teams to determine content for each new site, then prepared copy for translation and gathered assets for retouching
• Oversaw quarterly analytics reporting and improvement recommendations for the US site, email campaigns, and media