Details

But why does it need to be a website? That was the question asked in a strategy kickoff when everyone said, let’s make a website, which sparked a new way of thinking for us. The new business and creative teams thought creating a hyper-personalized website for a small niche audience would be a good pitch tactic. The digital team countered with, I hear you, but let’s make it even more personalized by handing each audience member their own tablet preloaded with the same content that would be on a website. We immediately began researching and landed on creating a magazine app because it felt natural for a tablet, but also fell in line with the creative vision of producing a futuristic article explaining the rise of electric vehicles.

Overall Responsibilities

• Lead digital producer and tech lead for the project
• Architected the digital timeline, costs, and risks
• Responsible for the discovery research, determining what products were relevant options
• Managed all licensing and hardware purchasing from software keys to iPads
• Developed the app using the Aquafadas and Apple Developer Tools
• Partnered with the designer to test and assure the content worked/interacted as intended
• Relayed specs for things like Apple’s touch icons and iPad background imagery
• Facilitated all reviews post design approval
• Consulted with other producers to get custom iPad cases, carrying case, and letters to the audience made

Build Responsibilities

• Handled all developer tasks within the Aquafadas admin area, Apple KeyChain, XCode, and the Apple Developer panel:
  • Setup the app and applied the software licensing and certificates required by Aquafadas
  • Initiated the certificate signing request
  • Generated both development and distribution certificates
  • Created the provisioning profiles
  • Coded the IPA file
  • Published the app via Aquafadas’ software and Apple’s enterprise distribution option
  • Pushed and hosted all necessary files online so that the app could be downloaded
• Setup all the iPads
  • Adjusted settings
  • Installed the magazine app
  • Tested the app to assure it functioned as intended