Barrel Hunt
- Client: Jack Daniel's
- Role: Digital Producer
Details
Jack Daniel’s is a very celebrated brand so when the Jack Daniel Distillery turned 150, we decided to do what anyone would do, celebrate. How better than allowing their fans to join in on the celebration, so we decided to host a global scavenger hunt for 150 prizes filled barrels across the globe. The idea was easy, but the coordination and getting the word out there was the hard part. We teamed up with Jack’s global marketing team, their in-market representatives and their media team to get the job done. First, we teased the hunt via social and OLA, then we released three clues to each market, which users only saw if they followed the brand via social. We also let users follow along via a microsite hub, which announced when a hunt would begin and in what country, along with an array of other content.
Responsibilities
- Managed the UX/UI design, development, QA, and analytics of the microsite
- Partnered with Client’s global and in-market teams to gather content from each scavenger hunt winner in real time, which was adapted and uploaded to the site
- Coordinated with Client’s IT team to host, push updates, and scape their Facebook page to pull in content
- Formatted, retouched, resized, and uploaded all UGC and winner content onto the site
- Handled the design, development, and QA of an email template, which told intriguing stories of Jack’s history for internal employees history
Site Content
- Rules per country
- Details about the next 3 upcoming hunts (timing and country)
- Count of barrels found and remaining
- An interactive map showing the found barrels along with their location, prizes, and winner details
- A timeline pulling relevant and curated content from Facebook