Details

Ocean Spray came to us to help launch their new product, Mocktails, a non-alcoholic juice drink, which ironically goes very well with alcohol. Through research, we identified 2 different target audiences. The first, regular juice drinkers who were looking for a lively and different juice drink either by itself or as a mixer. The other, Mom’s to be. The task, announce that these new juice drinks exist and inform folks on fun ways to use them. The approach, create an all-out dual audience social media and OLA awareness campaign using targeting, which would drive our targets to a specific landing page full of product details and content.

Responsibilities

• Lead digital producer of the integrated campaign
• Contributed to the initial strategy meetings to craft the approach
• Prepared the digital portion of the campaign’s schedule
• Managed the UX/UI design, development, QA, & analytics of both landing pages
• Handled the design, development, QA testing, & tracking of a banner ads
• Consulted, organized, & prototyped social content, both organic and paid units like Carousel and Canvas
• Helped create the media calendars and tagged URLs for the quarter-long campaign
• Re-formatted final video content for social and sites to meet specs using FFmpeg